Forbes: Here’s The Simple Method Top Experts Use To Land High-Paying Clients
I was thrilled to be interviewed by Henry DeVries for Forbes. Here’s a snippet from the article.
“These are chaotic, transformative times,” says author and keynote speaker Theresa Rose. “People are distracted, burned out and overwhelmed. It’s a lot to ask someone to sit through boring sales presentations or read lengthy proposals.”
The problem is trying for cleverness over simplicity.
“‘Tis the gift to be simple, ‘tis the gift to be free,” says the Shaker song “Simple Gifts.”
Simple words to live by if you are in the business of selling your expertise. It is a gift to a prospect for an agency owner, professional or strategic consultant to be able to simply explain what they do. Maybe so simply it can be sketched out on a cocktail napkin.
